Hi, I’m Vitor Ferrara
(Just like Ferrari, but with an “a” at the end)
Design is my passion
With over 7 years of experience as a Product Designer in the B2B2C space, I focus on crafting human-centered experiences with highly detailed visual finishes. I have thorough experience in the automobile industry (founding my own company and failing), food industry, and financial markets.
I am highly organized with meticulous attention to detail, consistently writing documentation to support design decisions. Additionally, I have experience working with complex systems, data platforms, and highly technical environments.
In previous roles, I have successfully led design strategy for B2B platform initiatives, influencing product direction through the lens of experience design. Overall, I am dedicated to driving innovation and delivering impactful solutions in the ever-evolving landscape of product design.
Experience
WORK
Dec 2021 - Mar 2024
Senior Product Designer
Origin Financial
Remote
Mar 2021 - Nov 2021
Product Design Manager
iFood Benefícios
Remote
Mar 2020 - Mar 2021
Senior Product Designer
iFood
Jul 2019 - Mar 2020
Product Designer
Itaú Unibanco (Concrete Solutions)
Jan 2017 - Jul 2019
Jr Product Designer
Tract Co
Additional
I’m always trying to help the design community, that’s why I built Spexy, a Figma plugin to help designers to improve their design documentation. I also created a PRD Workshop template to help designers lead the product discussion.
I have one of the biggest podcasts in Brazil about Design and Product, called Papo de Produto.
I’m a teacher and I have a company to help people to get their first job internationally, called Widr - Tech Career.
I’m often invited to speak at events about Design, like ProductCamp, DesignCircuit Summit and others.
Education
2015 - 2018
Design - Bachelor’s degree
UniFOA - Oswaldo Aranha Foundation
2021
Product Management
Cursos PM3
2020
Design System & Ops
Meiuca
2019
UX Design
Design Circuit
Links